Yogá Sutrā — Phone Stand | 3D Object Package Design

Branding • Packaging • Graphics • 3D Objects

Introduction

The objective of this project was to come up with an idea, plan, and implement a three-dimensional packaging model utilizing Adobe Fantastic Folds and Adobe Dimensions.

• Role

  Product Designer
  Graphics Designer

• Duration

  3 Weeks

• Tools Used

  • 
  • 
  • 

Ideation & Research

An initial meeting was setup with the client to discuss ideas for the 3D package design of their product Phone Stand. As for the theme and colour scheme, I refered back to the brand identity of the yoga studio. The main color Orange is to reflect warmth yet vibrant vibes using contrasting shades of bootle green, yellow, and brown with a blend of black and white neutral colors.

Package design using Fantastic fold

The 3D package was developed using fantastic fold and then incorporated a pattern to enhance its realism. Apart from creating an aesthetically pleasing packaging, my objective was to ensure that it effectively connects with the consumer. To accomplish this, I selected a pattern that would not only complement the design but also resonate with my target audience.

Once the logo idea was selected, vector graphic versions were made using Adobe Photoshop 2022. The final logo was extracted at a resolution of 150ppi in JPEG format.

The phone stand making process

I used Tinkercad software to design and produce a 3D model of a phone stand. The model was created to replicate the shape and structure of a phone stand.

A 3D object poster for the mobile view

I create 3D rendered containers with mapped artwork for a fictional drink company using the 3D effects tool in Adobe Illustrator.

Colour Palette and Typography

I opted for a three-color analogous scheme by including shades of brown that has a soothing and undramatic relationship showcasing a traditional and typically elegant look. Inclusion of neutral colors - white worked well in combination with yellow and green to create a bright scheme.

Typography used is a sans-serif typeface (Baby Panda) with unique curvature and flowing rhythm. Its forms make it very distinguishable and legible when in context. It blends styles of many great typefaces and is suitable for any design medium. It gives a clean, modern, and trendy look which makes it easier to read in print and on web.

Logo Design

To develop a fresh and stylish logo for our beverage, a distinctive and original design was created using the pen tool along with supplementary shapes and typography in illustrator.

3D Rendered Container

I used the 'revolve' and 'extrude' tools in Adobe Illustrator to create a highly realistic 3D beverage container, which features a bottle cap and ingredient label for added authenticity.

The 3D rendered beverage container was displayed on a surface, in a ¾ view that captured maximum perspectives of the container in a single view. An environment layer with complementary light sources was added to enhance the product's aesthetics, resulting in a final product that features shadows, reflections, and a slogan for a more realistic effect.

3D Package Design Mockup

The rendered images from Adobe Dimension were exported as JPEG files at 300 ppi

The 3D rendered resulted in a scene displaying boxed product by itself, on a surface, posed in a ¾ view with all 3 sides of the graphics visible in one view that was created using Adobe After Effects.

The idea was to add an Environment layer and two light sources to compliment the product. To understand the 3D space and placing the light sources was the biggest challenge for me. The final product demonstrates shadows and reflections for realistic effect with a slogan.